1-800 Contacts /// Summer Sale

I designed this creative for 1-800 Contacts' 2026"The Once Yearly Summer Sale" — a tentpole retail event in the spirit of Prime Day. Across a three-week, sitewide 30% offer, I designed a phased creative system (Sale Arrival → Reinforcement → Urgency → Final Day) spanning web, email, SMS, paid social, and app, built to sustain momentum through the full window rather than spike and fade. I also designed the parallel Repeat campaign, shifting the message from price to convenience and trust with a modular system built to flex around rebates and cross-sells.